e-Commerce Websites from e-Retail Solutions
From small businesses to eCommerce giants like Alibaba, many companies can benefit from having their own eCommerce site. As well as selling a physical product, eCommerce can be used to sell digital products, provide an environment for consultations or appointments, or intangibles, making it a flexible solution for all kinds of businesses. Some points to consider when investigating the opportunity that is e-commerce websites.
1. eCommerce Influences Purchase Decisions
When customers are deciding on a purchase, they start by looking online. YES ! Your website is now your showroom, where customers can research your product and see all the reasons it is right for them.
Now imagine that same product was just a couple of clicks away from being theirs. A well-designed eCommerce site can influence purchase decisions by showcasing your product at its best, and making it as easy as pie to take action and make a purchase.
Many, many e-commerce websites have delivered large growth factors for the once brick and mortar shop. Their secret? A searchable and convenient catalogue that makes purchasing easy, with plenty of product reviews to encourage that sale.
2. eCommerce Taps into Social Media
It’s a social world out there, with customers turning to social media such as Facebook and Twitter to research potential purchases.
For a smart business, an engaging social media presence can raise their company profile and encourage traffic and sales. A well thought out social media strategy marries well with a good eCommerce site, forging connections with buyers. Offers, competitions and other shareable content can be used to grab attention and encourage visits to your eCommerce store.
3. eCommerce Is Convenient
Whether they’re just getting through the door after a 10-hour work day, or getting the shopping done at the crack of dawn before the kids get up, customers appreciate the convenience of online shopping. People’s lives are hectic so getting to a bricks and mortar store means taking a sizeable chunk out of their day. e-Commerce websites allows you to fit into your customer’s busy lives, offering the products they want, when they want them.
4. eCommerce Can Broaden Your Brand
e-Commerce websites can be used in ways a traditional bricks and mortar store couldn’t, whether that is by offering intangible products, providing some kind of web search, or giving customers the ability to order a product to their exact specifications.
e-Commerce websites can broaden your range of products for sale, bringing you more custom and diversifying your sales.
5. eCommerce Offers a Personalised Experience
There are many ways in which e-Commerce websites can be used to forge a more personal connection with customers. For example, e-Commerce websites could include personal recommendations, order tracking, quick customer service, or personalised rewards, allowing your business to offer the same kind of personal service online that you would offer face to face.
eCommerce offers businesses a vital opportunity to offer their customers round-the-clock convenience. A good eCommerce strategy that adds excellent customer service and a dynamic social media presence into the mix can spell higher traffic and better sales for your business.
Many thank to Amer Shriedi for his valuable contribution